The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising

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This second edition of The New Account Manager explores specialized agencies in terms of the services they provide, their structure and operation, their unique account management challenges, and important things to know when seeking an account management position with one of these unique firms.

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EAN/ISBN:: 9781887229371
Edition:: New
Medium:: Paperback
Number of pages:: 480
Publication date:: 2008-12-01
Publisher:: The Copy Workshop

EAN/ISBN:: 9781887229371
Edition:: New
Medium:: Paperback
Number of pages:: 480
Publication date:: 2008-12-01
Publisher:: The Copy Workshop

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