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    Persuading Aristotle: The timeless art of persuasion in business, negotiation and the media

     
    Persuading Aristotle: The timeless art of persuasion in business, negotiation and the media

    Description

    Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how.

    Product details

    EAN/ISBN:
    9781864487398
    Edition:
    Illustrated
    Format:
    Illustriert
    Medium:
    Paperback
    Number of pages:
    224
    Publication date:
    1998-01-11
    Publisher:
    Allen & Unwin Pty LTD
    EAN/ISBN:
    9781864487398
    Edition:
    Illustrated
    Format:
    Illustriert
    Medium:
    Paperback
    Number of pages:
    224
    Publication date:
    1998-01-11
    Publisher:
    Allen & Unwin Pty LTD

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