Marketing: Origins, Concepts, Environment

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Takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process.

Product details

EAN/ISBN:: 9781861525260
Edition:: New ed
Medium:: Paperback
Number of pages:: 320
Publication date:: 1999-08-31
Publisher:: Cengage Learning

EAN/ISBN:: 9781861525260
Edition:: New ed
Medium:: Paperback
Number of pages:: 320
Publication date:: 1999-08-31
Publisher:: Cengage Learning

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