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    Consumer Psychology for Marketing

     
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    Consumer Psychology for Marketing

    Description

    The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research.

    Product details

    EAN/ISBN:
    9781861523716
    Edition:
    Revised.
    Medium:
    Paperback
    Number of pages:
    286
    Publication date:
    1998-06-25
    Publisher:
    Cengage Learning
    Languages:
    english
    EAN/ISBN:
    9781861523716
    Edition:
    Revised.
    Medium:
    Paperback
    Number of pages:
    286
    Publication date:
    1998-06-25
    Publisher:
    Cengage Learning
    Languages:
    english

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