Colour Forecasting for Fashion (Portfolio Skills)

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Description

Farbe ist ein starkes Verkaufsinstrument. Wenn die Farbwahl falsch ist, kann eine ganze Kollektion floppen. Wie kommen die Farben im Markt an, und warum scheinen sich die verschiedenen Unternehmen in jeder Saison für ähnliche Farben zu entscheiden?
An Fallbeispielen wird in diesem Buch der Prognoseprozess - von der Zusammenstellung der Farbpalette über die Farbtheorie bis zum Verhalten von Farben - dargestellt.

Product details

EAN/ISBN:: 9781856698801
Edition:: 01
Medium:: Paperback
Number of pages:: 192
Publication date:: 2012-01-30
Publisher:: Thames & Hudson
Languages:: english

EAN/ISBN:: 9781856698801
Edition:: 01
Medium:: Paperback
Number of pages:: 192
Publication date:: 2012-01-30
Publisher:: Thames & Hudson
Languages:: english

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