Managing Cultural Differences

The international nature of modern business means that individual and organizational success is no longer dependent solely on business acumen"our ability to understand, communicate and work with people in different countries and cultures around the world is more important than ever as more companies rely on their global reach to achieve the best profit and performance. For this reason, international business and cross-cultural management are key topics in undergraduate business, MBA and executive education programs worldwide as companies and institutions prepare current and future business leaders for the global marketplace. With its unique combination of the theory and concepts behind successful cross-cultural management AND the regional specifics you need to know when doing business with all the major cultures of the world, Managing Cultural Differences has become the 'bible of multiculturalism' over seven successful editions. Readable and authoritative, Managing Cultural Differences is an ideal textbook for students taking courses on cross-cultural management and international business within undergraduate and MBA business programs. It is also perfect as a course book for executive training in intercultural management and a reference for those dealing with cultural differences in their workplace on a daily basis.