Winsemius, P: Thousand Shades of Green: Sustainable Strategies for Competitive Advantage

Previously announced as " Excellence in Environmental Management." Almost every significant business decision today has an environmental dimension, and managers have to be aware of their responsibilities to customers, regulators, staff and wider society. The environmental challenge is a challenge of change management and offers businesses opportunities to gain real competitive advantage.The authors explain how they can take these opportunities. Drawing on their extensive experience, and with examples from leading firms around the world, they set out the strategies and tools that have been shown to work.Clearly written, with full understanding of the concerns and objectives of business and senior managers, this book provides an invaluable guide to a changing business environment.