Brand New

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Description

This work looks at how branding - from fashion labels and supermarket packaging to shopping malls and websites - affects our behaviour as consumers in an increasingly global marketplace.

Product details

EAN/ISBN:: 9781851773244
Edition:: New edition
Medium:: Paperback
Number of pages:: 240
Publication date:: 2002-09-30
Publisher:: V & a Publications
Languages:: english

EAN/ISBN:: 9781851773244
Edition:: New edition
Medium:: Paperback
Number of pages:: 240
Publication date:: 2002-09-30
Publisher:: V & a Publications
Languages:: english

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