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    Priceless: The Hidden Psychology Of Value

     
    From William Poundstone
    Only 1 items left in stock
    Priceless: The Hidden Psychology Of Value

    Description

    The first expose of the multimillion dollar industry of price consultants, packed with fascinating psychological studies about our irrationality when it comes to interpreting price. It explains the secrets behind the pricing of supermarket loyalty cards, mobile phone plans, menus, gig tickets and more.

    Product details

    EAN/ISBN:
    9781851688296
    Medium:
    Paperback
    Number of pages:
    340
    Publication date:
    2011-06-01
    Publisher:
    Oneworld Publications
    Languages:
    english
    EAN/ISBN:
    9781851688296
    Medium:
    Paperback
    Number of pages:
    340
    Publication date:
    2011-06-01
    Publisher:
    Oneworld Publications
    Languages:
    english

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