Building Strong Brands

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Description

A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric.

Product details

EAN/ISBN:: 9781849830409
Medium:: Paperback
Number of pages:: 400
Publication date:: 2010-04-29
Publisher:: Simon & Schuster UK
Languages:: english

EAN/ISBN:: 9781849830409
Medium:: Paperback
Number of pages:: 400
Publication date:: 2010-04-29
Publisher:: Simon & Schuster UK
Languages:: english

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