Horologicon

The sequel to "The Etymologicon", which was a "Sunday Times" Number One bestseller, this new book looks at unusual, beautiful and forgotten English words. If you lie in bed before dawn worrying, you have the Old English ailment of uhtceare, which can lead to dysania (inability to get out of bed). From antejentacular to bedward by the way of nuncheon, at last you can say, with utter accuracy, exactly what you mean. Icon will support with an intense and inventive PR and marketing campaign.