The Long Tail: How Endless Choice is Creating Unlimited Demand

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Description

Updated edition, including a brand new chapter on marketing, released to tie-in with Anderson's new book, "Free". It explores the new business model where unlimited choice results in the combined value of items that only sell in small quantities outweighing the value of high-volume bestsellers.

Product details

EAN/ISBN:: 9781847940360
Medium:: Paperback
Number of pages:: 288
Publication date:: 2009-07-02
Publisher:: Random House Business
Languages:: english

EAN/ISBN:: 9781847940360
Medium:: Paperback
Number of pages:: 288
Publication date:: 2009-07-02
Publisher:: Random House Business
Languages:: english

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