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    The Long Tail: How Endless Choice is Creating Unlimited Demand

     
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    The Long Tail: How Endless Choice is Creating Unlimited Demand

    Description

    Updated edition, including a brand new chapter on marketing, released to tie-in with Anderson's new book, "Free". It explores the new business model where unlimited choice results in the combined value of items that only sell in small quantities outweighing the value of high-volume bestsellers.

    Product details

    EAN/ISBN:
    9781847940360
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    2009-07-02
    Publisher:
    Random House Business
    Languages:
    english
    EAN/ISBN:
    9781847940360
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    2009-07-02
    Publisher:
    Random House Business
    Languages:
    english

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