Imagine: How Creativity Works

How do you measure the imagination? How do you quantify an epiphany? Lehrer considers how this new science can also make neighbourhoods more vibrant, companies more productive and schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get maximise its talent. From the neuron to the finished symphony, IMAGINE reveals the mind's deep inventiveness and its essential role in our complex world.