The Rise of Brands

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Description

Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, this work analyses exactly how brands develop and operate in contemporary society.

Product details

EAN/ISBN:: 9781845203849
Medium:: Paperback
Number of pages:: 200
Publication date:: 2007-10-01
Publisher:: Berg Publishers

EAN/ISBN:: 9781845203849
Medium:: Paperback
Number of pages:: 200
Publication date:: 2007-10-01
Publisher:: Berg Publishers

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