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    Consumer Behaviour

     
    From Jim Blythe
    Only 1 items left in stock
    Consumer Behaviour

    Description

    Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what makes people buy, and buy again. It offers a comprehensive overview of research and then links theory to practical aspects of marketing.

    Product details

    EAN/ISBN:
    9781844803811
    Medium:
    Paperback
    Number of pages:
    456
    Publication date:
    2007-11-20
    Publisher:
    Cengage Learning Emea
    Languages:
    english
    EAN/ISBN:
    9781844803811
    Medium:
    Paperback
    Number of pages:
    456
    Publication date:
    2007-11-20
    Publisher:
    Cengage Learning Emea
    Languages:
    english

    Payment methods

    paypalvisamastercardamexcartebleue

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