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    Marketing Communications

     
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    Marketing Communications

    Description

    A core textbook for undergraduates and postgraduates studying for a marketing degree or qualification, covering all areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing.

    Product details

    EAN/ISBN:
    9781844801213
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    467
    Publication date:
    2007-04-19
    Publisher:
    Cengage Learning Emea
    Languages:
    english
    EAN/ISBN:
    9781844801213
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    467
    Publication date:
    2007-04-19
    Publisher:
    Cengage Learning Emea
    Languages:
    english

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