The Tourism Development Handbook: A Practical Approach to Planning and Marketing

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The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

Product details

EAN/ISBN:: 9781844801169
Medium:: Paperback
Number of pages:: 232
Publication date:: 2000-12-13
Publisher:: Cengage Learning
Languages:: english

EAN/ISBN:: 9781844801169
Medium:: Paperback
Number of pages:: 232
Publication date:: 2000-12-13
Publisher:: Cengage Learning
Languages:: english

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