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Strategic Marketing Management: A Business Process Approach

 
Strategic Marketing Management: A Business Process Approach

Description

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

Product details

EAN/ISBN:
9781844800001
Edition:
1
Medium:
Paperback
Number of pages:
490
Publication date:
2008-11-14
Publisher:
Cengage Learning
Languages:
english
Manufacturer:
Unknown
EAN/ISBN:
9781844800001
Edition:
1
Medium:
Paperback
Number of pages:
490
Publication date:
2008-11-14
Publisher:
Cengage Learning
Languages:
english
Manufacturer:
Unknown

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