Key Selling Points:
- The text clearly recognises what an MBA student looks like, what interest they have in the subject of HRM and what their needs are.
- The book strikes the right balance between practical information and theoretical foundations.
- The book fits easily within a 12-week semester
The primary market is still MBA students who are taking their first course in HRM. Over 100 institutions offer MBAs in the UK and almost all MBAs have a compulsory HRM module.
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