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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

 
From Moore, Geoffrey A.
Only 1 items left in stock
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Description

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Product details

EAN/ISBN:
9781841120638
Edition:
Revised
Medium:
Paperback
Number of pages:
336
Publication date:
1998-08-01
Publisher:
Capstone Publishing
Languages:
english
Manufacturer:
Unknown
EAN/ISBN:
9781841120638
Edition:
Revised
Medium:
Paperback
Number of pages:
336
Publication date:
1998-08-01
Publisher:
Capstone Publishing
Languages:
english
Manufacturer:
Unknown

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