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    Marketing Across Cultures (Culture for Business Series)

     
    From Fons Trompenaars
    Only 2 items left in stock
    Marketing Across Cultures (Culture for Business Series)

    Description

    The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

    Product details

    EAN/ISBN:
    9781841124711
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    354
    Publication date:
    2004-08-20
    Publisher:
    John Wiley & Sons
    Languages:
    english
    EAN/ISBN:
    9781841124711
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    354
    Publication date:
    2004-08-20
    Publisher:
    John Wiley & Sons
    Languages:
    english

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    Used - good
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