Marketing Across Cultures (Culture for Business Series)

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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Product details

EAN/ISBN:: 9781841124711
Edition:: 1
Medium:: Paperback
Number of pages:: 354
Publication date:: 2004-08-20
Publisher:: John Wiley & Sons
Languages:: english

EAN/ISBN:: 9781841124711
Edition:: 1
Medium:: Paperback
Number of pages:: 354
Publication date:: 2004-08-20
Publisher:: John Wiley & Sons
Languages:: english

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