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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Capstone Trade)

 
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Capstone Trade)

Description

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.
Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:
* How high-tech market develop
* How to specify a winning market development strategy
* How to plan go-to-market programmes at different points in the life cycle.
Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

Product details

EAN/ISBN:
9781841124681
Edition:
1. Auflage
Medium:
Paperback
Number of pages:
348
Publication date:
2002-12-20
Publisher:
John Wiley & Sons
Languages:
english
Manufacturer:
Unknown
EAN/ISBN:
9781841124681
Edition:
1. Auflage
Medium:
Paperback
Number of pages:
348
Publication date:
2002-12-20
Publisher:
John Wiley & Sons
Languages:
english
Manufacturer:
Unknown

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