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The ECAL Manual of Style explores the unique approach of ECAL/University of Art and Design Lausanne, Switzerland. Rather than expecting product-design students to follow a single path, ECAL's teaching methods allow many accepted styles of practice to co-exist. Few educational institutions have laid out their pedagogical approach as thoroughly as ECAL has in this book, which features twenty projects realized over the past twenty years, and reflections from ECAL graduates and design-world luminaries. The book demonstrates how ECAL faculty and students plot their own course and showcases some of the most progressive ways of teaching product design today.