Supreme

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Description

L'histoire de cette boutique new-yorkaise, devenue une marque spécialisée dans le streetwear. Créée en 1994, elle a su se construire une image iconique grâce à des campagnes publicitaires irrévérencieuses. L'ouvrage analyse son évolution, les choix de communication, notamment sur les réseaux sociaux, le recours à des éditions limitées pour créer la demande ou à des collaborations prestigieuses. ©Electre 2024

Product details

EAN/ISBN:: 9781838660314
Edition:: 01
Medium:: Bound edition
Number of pages:: 352
Publication date:: 2020-01-29
Publisher:: Phaidon

EAN/ISBN:: 9781838660314
Edition:: 01
Medium:: Bound edition
Number of pages:: 352
Publication date:: 2020-01-29
Publisher:: Phaidon

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