Making Radio, 3rd Edition: A Practical Guide to Working in Radio in the Digital Age

The essential handbook for anyone training to work in commercial, public, or community radio, with extensive coverage of the role of digital technologies in all aspects of the industry. Making radio programs gets into your blood--it's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of digital technology. "Making Radio" is a practical guide for anyone who wants to learn how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing, and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, music, talkback, comedy, and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the third edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media, and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.