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    Continuing to Broaden the Marketing Concept (Review of Marketing Research, 17, Band 17)

     
    From Dawn Iacobucci
    Continuing to Broaden the Marketing Concept (Review of Marketing Research, 17, Band 17)

    Description

    Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

    Product details

    EAN/ISBN:
    9781787548251
    Medium:
    Bound edition
    Number of pages:
    330
    Publication date:
    2020-09-17
    Publisher:
    Emerald Publishing Limited
    EAN/ISBN:
    9781787548251
    Medium:
    Bound edition
    Number of pages:
    330
    Publication date:
    2020-09-17
    Publisher:
    Emerald Publishing Limited

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