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Continuing to Broaden the Marketing Concept (Review of Marketing Research, 17, Band 17)

 
From Dawn Iacobucci
Continuing to Broaden the Marketing Concept (Review of Marketing Research, 17, Band 17)

Description

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Product details

EAN/ISBN:
9781787548251
Medium:
Bound edition
Number of pages:
330
Publication date:
2020-09-17
Publisher:
Emerald Publishing Limited
EAN/ISBN:
9781787548251
Medium:
Bound edition
Number of pages:
330
Publication date:
2020-09-17
Publisher:
Emerald Publishing Limited

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