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Edwina Dunn (Author)
Edwina Dunn has always been fascinated by people"s stories and motivations. As the co-founder of worldwide loyalty programmes like Tesco"s Clubcard, Edwina knows first-hand what it feels like to work in a male-dominated industry, and how women"s lack of confidence so often holds them back.
Edwina founded The Female Lead - a not-for-profit organisation - in 2012, which has showcased hundreds of women's stories of achievement and endeavour, globally, since then.