Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are

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Trade paperback. An in-depth look at the rise of obsessive fandom, and how fans are transforming the future of business. From local cafes to global brands such as Starbucks, it provides an insight into the sociology and psychology of fans.

Product details

EAN/ISBN:: 9781781255339
Medium:: Paperback
Number of pages:: 318
Publication date:: 2017-04-06
Publisher:: Profile Books
Languages:: english

EAN/ISBN:: 9781781255339
Medium:: Paperback
Number of pages:: 318
Publication date:: 2017-04-06
Publisher:: Profile Books
Languages:: english

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