Creating a Brand Identity: A Guide for Designers

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Die Schaffung einer Markenidentität ist eine Herausforderung. Dieses Praxishandbuch ist eine umfassende Einführung in diesen vielschichtigen Prozess.
Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität.

Product details

EAN/ISBN:: 9781780675626
Edition:: 01
Medium:: Paperback
Number of pages:: 160
Publication date:: 2015-12-01
Publisher:: Laurence King Publishing

EAN/ISBN:: 9781780675626
Edition:: 01
Medium:: Paperback
Number of pages:: 160
Publication date:: 2015-12-01
Publisher:: Laurence King Publishing

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