All categories
caret-down
cartcart

Measurement and Research Methods in International Marketing (Advances in International Marketing, 22, Band 22)

 
Measurement and Research Methods in International Marketing (Advances in International Marketing, 22, Band 22)

Description

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

Product details

EAN/ISBN:
9781780520940
Edition:
Illustrated
Format:
Illustriert
Medium:
Bound edition
Number of pages:
252
Publication date:
2011-09-05
Publisher:
Emerald Group Publishing Limited
EAN/ISBN:
9781780520940
Edition:
Illustrated
Format:
Illustriert
Medium:
Bound edition
Number of pages:
252
Publication date:
2011-09-05
Publisher:
Emerald Group Publishing Limited

Shipping

laposte
The edition supplied may vary.
Currently sold out