For companies to succeed in this digital age they must reimagine their businesses before they reimagine being digital, and courageously shed the past to rethink their place in the world and how they compete and collaborate with others to create value.
- A detailed process for looking beyond new digital technologies—the trees—and developing the future direction for one's company—the forest.
- Each chapter presents a deep dive into one of seven leadership imperatives for succeeding in our unprecedented era, providing practical advice, strategies, and case studies.
- Based on on-the-ground, never-before-published research and interviews with dozens of companies and leaders.
- Case studies of companies incusing Zara, Adobe, Fed Ex, and Salesforce, among many others.
Audience:
- Leaders and managers at companies of all sizes, from across industries and regions.
- Next generation of leaders who are getting ready to take on that extended responsibility.
- Boards of directors who need to ensure they have and empower the leaders who will make the companies they supervise thrive in the digital age.