Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Fully updated edition that brings the timeless idea of The Experience Economy into the digital world.

• New examples and data on a timeless idea.
• New information on "virtual experiences" and using the experience economy on the web.
• New preface.
• Two proven frameworks that show how to stage engaging and compelling experiences.
• Guidelines for taking on roles--for yourself and your employees--for staging experiences, using theatre as a frame.

Audience: Senior strategists, marketers, product development.