HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) (Harvard Business Review Guides)

How to use data for better decisions--from gathering the right information to making sense of the numbers to communicating your findings and getting buy-in.

• Provides practical advice for managers on how to use data to make smarter decisions
• Describes a three-step process for understanding data: gathering the right information, analyzing the numbers, and communicating your findings
• Provides perspectives on the topic from a variety of data and analytics experts
• Contains advice on how to work more effectively with your data scientists, including questions to ask to get the data you need
• Provides tips and tricks to make persuasive data visualizations
• Explains analytical terms and concepts, including regression analysis, correlation vs. causation, and statistical significance

Audience: General (non-quant) managers.

Announced first printing: 20,000
Laydown goal: 7,500