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    Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

     
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    Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

    Description

    The definitive book on doing business in Africa.

    • Demystifies a large, complex, poorly understood market.
    • Builds on McKinsey's in-depth research base and the extensive personal experience of the authors, to deliver the most trusted and insight-packed advice for launching and growing successful companies in Africa.
    • Contains numerous case studies on the growth stories of some of the continent's largest and most profitable companies.
    • Draws on exclusive interviews with leading Africa-based CEOs.

    Audience:

    • Senior executives considering or already doing business in Africa.
    • Consultants advising companies on Africa strategy.
    • Policy makers and anyone concerned about economic development in Africa.
    • Business courses on Africa.

    Announced first printing: 20,000
    Laydown goal: 4,500

    Product details

    EAN/ISBN:
    9781633694408
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2018-11-20
    Publisher:
    Harvard Business Review Press
    EAN/ISBN:
    9781633694408
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2018-11-20
    Publisher:
    Harvard Business Review Press

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