The definitive book on doing business in Africa.
- Demystifies a large, complex, poorly understood market.
- Builds on McKinsey's in-depth research base and the extensive personal experience of the authors, to deliver the most trusted and insight-packed advice for launching and growing successful companies in Africa.
- Contains numerous case studies on the growth stories of some of the continent's largest and most profitable companies.
- Draws on exclusive interviews with leading Africa-based CEOs.
Audience:
- Senior executives considering or already doing business in Africa.
- Consultants advising companies on Africa strategy.
- Policy makers and anyone concerned about economic development in Africa.
- Business courses on Africa.
Announced first printing: 20,000
Laydown goal: 4,500