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    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

     
    From Kim, W. Chan
    Only 2 items left in stock
    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

    Description

    A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.

    Product details

    EAN/ISBN:
    9781625274496
    Edition:
    Expanded edition.
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2015-01-20
    Publisher:
    Harvard Business Review Press
    Languages:
    english
    EAN/ISBN:
    9781625274496
    Edition:
    Expanded edition.
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2015-01-20
    Publisher:
    Harvard Business Review Press
    Languages:
    english

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    €25.17
    Used - very good
    €25.17
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