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Modernismo's Unstoppable Presses, a treatise on Spanish American literary journalism at the turn of the twentieth century, explores how writers from the modernista literary movement negotiated, through expansive newspaper and periodical production, the experience of modernity. Providing extensive contextual information on the intersection of literature, advertising and visual cultures, expanding readerships and book history, Modernismo's Unstoppable Presses highlights the tensions between emerging media technologies aimed at the masses and the modernista desire for literary autonomy.