Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevancy

A breakthrough executive guide to social technology crowdsourced by a leading theorist
Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded, growth-focused approach to putting all kinds of social technology not just the big, well-known platforms to work for your organization.
Covering every aspect of social technology in the business arena from planning and goal-setting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment Enterprise Social Technology presents a blueprint for success in the coming millennia.
Learn to use social technology to your best advantage from a true tech visionary who himself has had tremendous success using Enterprise Social Technologies.