Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand (Hc)

"In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge
workers. He shows us all how to build our own personal brand-and just as important-how to persuasively
communicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader,
is-make this book part of your life. Don't just read this book for its "interesting" content. Don't be content
with a few "aha" moments. Make it part of your life planning-and ultimately part of your life! If you do, you
can become a more integrated and successful person-and better enable your company to help you make a positive
difference in our world!"
- From the Foreword by Marshall Goldsmith
Author of What Got You Here Won't Get You There
"Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. . . . The four stage model that he suggests
proposes an explicit way to turn a desired external identity into something concrete and actionable. . . . It's a wonderful step by step approach to making
a desired brand explicit. . . . The mental models and their related investigative questions will help you know where you are today so you can get to
where you want to be tomorrow. . . . This book offers an architecture to turn these ideas into action."
-From the Afterword by Dave Ulrich
Professor of Business, University of Michigan
This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal
brand identity. Authentic Personal Branding entails a systematic and integrated journey
towards self-awareness, joy, happiness, and marketing success, which is based on several new
models, guidelines and tools that have been proven in practice. A way of life in conformity
with this system results in flow; which is a journey into the inner self, where your genius, values,
hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as
an individual allows you to view your life objectively and authentically and provides a roadmap
of your genius, dreams and aspirations translated into manageable and measurable milestones
and improvement actions.