The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

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"New Rules of Green Marketing" helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt these practices in their own organizations.

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EAN/ISBN:: 9781605098661
Medium:: Paperback
Number of pages:: 252
Publication date:: 2011-02-01
Publisher:: Berrett-Koehler
Languages:: english

EAN/ISBN:: 9781605098661
Medium:: Paperback
Number of pages:: 252
Publication date:: 2011-02-01
Publisher:: Berrett-Koehler
Languages:: english

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