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    The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

     
    From Ottman, Jacquelyn A.
    Only 2 items left in stock
    The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

    Description

    "New Rules of Green Marketing" helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt these practices in their own organizations.

    Product details

    EAN/ISBN:
    9781605098661
    Medium:
    Paperback
    Number of pages:
    252
    Publication date:
    2011-02-01
    Publisher:
    Berrett-Koehler
    Languages:
    english
    EAN/ISBN:
    9781605098661
    Medium:
    Paperback
    Number of pages:
    252
    Publication date:
    2011-02-01
    Publisher:
    Berrett-Koehler
    Languages:
    english

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