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Business Web Strategy: Design, Alignment, and Application (Premier Reference Source)

 
Business Web Strategy: Design, Alignment, and Application (Premier Reference Source)

Description

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firms Web strategy and its business strategy.

Product details

EAN/ISBN:
9781605660240
Edition:
Illustrated
Format:
Illustriert
Medium:
Bound edition
Number of pages:
410
Publication date:
2008-11-30
Publisher:
Information Science Reference
EAN/ISBN:
9781605660240
Edition:
Illustrated
Format:
Illustriert
Medium:
Bound edition
Number of pages:
410
Publication date:
2008-11-30
Publisher:
Information Science Reference

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