Scientific Advertising

Description

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Product details

EAN/ISBN:: 9781603868044
Edition:: Illustrated
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 88
Publication date:: 2014-02-01
Publisher:: Merchant Books

EAN/ISBN:: 9781603868044
Edition:: Illustrated
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 88
Publication date:: 2014-02-01
Publisher:: Merchant Books

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