Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth

A STRATEGIC FOUNDATION TO
DIGITAL TRANSFORMATION

To survive and thrive in today's digital world, businesses must undergo a fundamental shift
across all aspects of their operations-sometimes called a "digital transformation". In Inform,
Transform, and Outperform, John Horodyski and his team of contributors provide compelling,
collective insight into building a tactical foundation to achieve a holistic digital strategy.
You'll discover how to:

. develop strong metadata and taxonomy for robust search capabilities
. optimize your digital content workflows
. select the right amount of digital security
. minimize the pain of integrating legacy systems
. strengthen your stakeholder management systems
As experts in digital strategy and operations, John and his team show how you can
navigate the rapid technological changes to better leverage and monetize your
organization's intellectual property.