Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Description

In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.

Product details

EAN/ISBN:: 9781596590687
Edition:: Unabridged
Format:: Audiobook
Medium:: Audio CD
Publication date:: 2006-09-25
Publisher:: Your Coach Digital
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9781596590687
Edition:: Unabridged
Format:: Audiobook
Medium:: Audio CD
Publication date:: 2006-09-25
Publisher:: Your Coach Digital
Languages:: english
Manufacturer:: Unknown

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