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    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

     
    From Kim, W. Chan
    Only 1 items left in stock
    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

    Description

    In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.

    Product details

    EAN/ISBN:
    9781596590687
    Edition:
    Unabridged
    Format:
    Audiobook
    Medium:
    Audio CD
    Publication date:
    2006-09-25
    Publisher:
    Your Coach Digital
    Languages:
    english
    EAN/ISBN:
    9781596590687
    Edition:
    Unabridged
    Format:
    Audiobook
    Medium:
    Audio CD
    Publication date:
    2006-09-25
    Publisher:
    Your Coach Digital
    Languages:
    english

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    Used - very good
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