Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.

Product details

EAN/ISBN:: 9781591396192
Medium:: Bound edition
Number of pages:: 288
Publication date:: 2005-01-01
Publisher:: Harvard Business School Press
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9781591396192
Medium:: Bound edition
Number of pages:: 288
Publication date:: 2005-01-01
Publisher:: Harvard Business School Press
Languages:: english
Manufacturer:: Unknown

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