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    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

     
    From Kim, W. Chan
    Only 2 items left in stock
    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

    Description

    This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.

    Product details

    EAN/ISBN:
    9781591396192
    Medium:
    Bound edition
    Number of pages:
    288
    Publication date:
    2005-01-01
    Publisher:
    Harvard Business School Press
    Languages:
    english
    EAN/ISBN:
    9781591396192
    Medium:
    Bound edition
    Number of pages:
    288
    Publication date:
    2005-01-01
    Publisher:
    Harvard Business School Press
    Languages:
    english

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