Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

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Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found and outline forty specific marketbusting moves. In addition, they provide practical tools and checklists to help leaders determine the best move to use in a given situation.

Product details

EAN/ISBN:: 9781591391234
Medium:: Bound edition
Number of pages:: 272
Publication date:: 2005-04-01
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9781591391234
Medium:: Bound edition
Number of pages:: 272
Publication date:: 2005-04-01
Publisher:: Harvard Business Review Press
Languages:: english

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