Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble: Lessons from 165 Years of Brand Building at Procter and Gamble

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Description

Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections in it offer lessons in: business reinvention, building new markets and capabilities, brand excellence, and more.

Product details

EAN/ISBN:: 9781591391470
Edition:: First Edition, First Printing
Medium:: Bound edition
Number of pages:: 467
Publication date:: 2004-06-01
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9781591391470
Edition:: First Edition, First Printing
Medium:: Bound edition
Number of pages:: 467
Publication date:: 2004-06-01
Publisher:: Harvard Business Review Press
Languages:: english

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