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    Bargain Fever: How to Shop in a Discounted World

     
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    Bargain Fever: How to Shop in a Discounted World

    Description

    When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. This book investigates what happens to markets when everything's negotiable.

    Product details

    EAN/ISBN:
    9781591845805
    Medium:
    Bound edition
    Number of pages:
    272
    Publication date:
    2014-02-27
    Publisher:
    Portfolio Penguin
    EAN/ISBN:
    9781591845805
    Medium:
    Bound edition
    Number of pages:
    272
    Publication date:
    2014-02-27
    Publisher:
    Portfolio Penguin

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