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Users, Not Customers: Who Really Determines the Success of Your Business

 
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Users, Not Customers: Who Really Determines the Success of Your Business

Description

Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing. 320 pp. 20,000 print.

Product details

EAN/ISBN:
9781591843863
Medium:
Bound edition
Number of pages:
256
Publication date:
2011-10-27
Publisher:
Portfolio Hardcover
EAN/ISBN:
9781591843863
Medium:
Bound edition
Number of pages:
256
Publication date:
2011-10-27
Publisher:
Portfolio Hardcover

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