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    Users, Not Customers: Who Really Determines the Success of Your Business

     
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    Users, Not Customers: Who Really Determines the Success of Your Business

    Description

    Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing. 320 pp. 20,000 print.

    Product details

    EAN/ISBN:
    9781591843863
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2011-10-27
    Publisher:
    Portfolio Hardcover
    EAN/ISBN:
    9781591843863
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2011-10-27
    Publisher:
    Portfolio Hardcover

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