Brandjam: Humanizing Brands Through Emotional Design

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Description

The follow-up to the groundbreaking bestseller "Emotional Branding" presents a powerful new concept from renowned designer and business guru Marc Gobe. Gobe explains how design is the "instrument" companies can use for jazzing up a brand--how design puts the face on the brand and creates an irresistible message that connects buyers to the product.

Product details

EAN/ISBN:: 9781581154689
Edition:: 1
Medium:: Bound edition
Number of pages:: 352
Publication date:: 2007-03-06
Publisher:: Allworth Press
Languages:: english

EAN/ISBN:: 9781581154689
Edition:: 1
Medium:: Bound edition
Number of pages:: 352
Publication date:: 2007-03-06
Publisher:: Allworth Press
Languages:: english

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