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    Brandjam: Humanizing Brands Through Emotional Design

     
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    Brandjam: Humanizing Brands Through Emotional Design

    Description

    The follow-up to the groundbreaking bestseller "Emotional Branding" presents a powerful new concept from renowned designer and business guru Marc Gobe. Gobe explains how design is the "instrument" companies can use for jazzing up a brand--how design puts the face on the brand and creates an irresistible message that connects buyers to the product.

    Product details

    EAN/ISBN:
    9781581154689
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    352
    Publication date:
    2007-03-06
    Publisher:
    Allworth Press
    Languages:
    english
    EAN/ISBN:
    9781581154689
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    352
    Publication date:
    2007-03-06
    Publisher:
    Allworth Press
    Languages:
    english

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