Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition

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Filled with innovation and advice for businesses of various types, this volume encourages readers to think of design as a new form of media, the web as a place to share information and communicate, architecture as a part of the brand building process, and people as the most powerful element of any branding strategy.

Product details

EAN/ISBN:: 9781581156720
Edition:: Updated and REV.
Medium:: Paperback
Number of pages:: 352
Publication date:: 2010-02-09
Publisher:: Allworth Press
Languages:: english

EAN/ISBN:: 9781581156720
Edition:: Updated and REV.
Medium:: Paperback
Number of pages:: 352
Publication date:: 2010-02-09
Publisher:: Allworth Press
Languages:: english

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